Last edited by Voodoojind
Tuesday, July 28, 2020 | History

2 edition of Market-based assets and shareholder value found in the catalog.

Market-based assets and shareholder value

Rajendra K Srivastava

Market-based assets and shareholder value

a framework for analysis

by Rajendra K Srivastava

  • 73 Want to read
  • 27 Currently reading

Published by Marketing Science Institute in Cambridge, Mass .
Written in English

    Subjects:
  • Marketing -- Management,
  • Marketing -- Planning,
  • Strategic planning

  • Edition Notes

    StatementRajendra K. Srivastava, Tasadduq A. Shervani, Liam Fahey
    SeriesReport -- no. 97-119, Report (Marketing Science Institute) -- no. 97-119
    ContributionsShervani, Tasadduq A, Fahey, Liam, 1951-, Marketing Science Institute
    The Physical Object
    Pagination45 p. :
    Number of Pages45
    ID Numbers
    Open LibraryOL18022014M

      Adjusted Net Asset Method: A business valuation procedure used in acquisition accounting that changes the stated values of a company's assets and liabilities to Author: Will Kenton. Assets Matter When Valuing Construction Companies In order to adjust these assets from book value to fair market value, appraisals of individual assets may be appropriate, which can add cost to the valuation project. Since the values of intangible assets are typically derived through income- and market-based methods, their value is.

    advantage by building the market based assets. The marketers want to optimise marketing investments in purpose of increasing shareholder value. The emerging trend suggests that the purpose of marketing is creating and managing market based assets to derive shareholder value (Srivastava et. al. , Doyle ). In these conditions, the. The Difference Between Fair Market Value and Balance Sheet Value. A company's balance sheet gives investors an idea of the total value of its assets, which has a host of implications for company.

      Buy-Sell Agreements From a Valuation Perspective. Formula based on the financial statements, such as book value, adjusted book value, a multiple or weighted average of historical earnings, or a combination of such variables , comports to market-based data as of a point in time. While a fixed formula may produce a meaningful result when. Tobin’s q and market-to-book ratio (Anderson, Fornell, and Mazvancheryl ; Ittner and Larker ). Gruca and Rego () find that customer satisfaction creates share-holder value through its effect on fundamental value drivers by increasing future cash flow growth and reducing its vari-ability. Fornell and colleagues () show that a.


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Market-based assets and shareholder value by Rajendra K Srivastava Download PDF EPUB FB2

Market-based assets, in turn, increase shareholder value by accelerating and enhancing cash flows, lowering the volatility and vulnerability of cash flows, and increasing the residual value of. These Market-Based Assets “increase shareholder value by accelerating and enhancing cash flows, lowering the volatility and vulnerability of cash flows, and increasing the residual value of cash flows.” (Srivastava, Shervani and Fahey, ).

In stressing the creation of assets we emphasize that marketing matters. and managing market-based assets, or assets that arise from the commingling of the firm with entities in its exter-nal environment.

Examples of market-based assets include customer relationships, channel relationships, and part-ner relationships. Market-based assets, in turn, increase shareholder value by accelerating and enhancing cash. Market-based assets generate and sustain greater value for Market-based assets and shareholder value book entities the more they satisfy the asset tests I mention above.

Shareholder value is created to the extent that the firm taps or leverages these market-based assets to improve its cash flows. Tangible vs. Intangible Assets. firm. Second, market-based assets generate and sustain greater value for external entities the more they satisfy the four asset tests noted earlier.

Third, shareholder value depends on how a firm taps or leverages these market-based assets to improve its cash flows. Market-Based Assets: Generating Customer Value The concept of market-based File Size: KB.

Companies may create differential advantages by building market-based assets. Emerging trends suggest that the purpose of marketing is creating and managing market-based assets in order to derive shareholder value.

In these conditions, the resources allocated to marketing strategies should be viewed as investments which create by: 1. Get this from a library. Market-based assets and shareholder value: a framework for analysis. [Rajendra K Srivastava; Tasadduq A Shervani; Liam Fahey; Marketing Science Institute.].

The central task of management, we argue, is to identify, measure, develop, and leverage the firm’s market-based assets to increase shareholder value. The identification and measurement of market-based assets involves using cross functional teams to list such assets and to begin a dialogue across organizational boundaries about the impact of.

brand equity and shareholder value are exceedingly. market-based assets to deliver shareholder value the market-to-book value of equity ratio and Tobin's q-ratio are theoretically and. Shareholder value is a business term, sometimes phrased as shareholder value maximization or as the shareholder value model, which implies that the ultimate measure of a company's success is the extent to which it enriches became popular during the s, and is particularly associated with former CEO of General Electric, Jack Welch.

While there is recognition that market-based capabilities contribute to a firm’s financial performance, the exposition is largely conceptual (Srivastava et al. Journal of Marketing –18, ; Journal of Marketing –, ). Using a resource based view of the firm, the present study proposes that (1) market-based assets and capabilities of a firm impacts (2) performance in Cited by: So in other words is easy to know what their book value is at a point in time meaning putting it on a balance sheet.

The value of MBA is much harder to measure what exactly is the dollar value of a brand awareness, salience, good relationship with customer and distribution agreement, therefore MBA are not treated officially as assets ans such.

Blog. 31 March Remote communication strategies: Interview with GitLab’s Samantha Lee; 30 March How to be productive at home from a remote work veteran. Analyses linking market-based assets to shareholder value, while rare, are beginning to emerge.

Examples include Simon and SullivanSrivastava et alCapron and Hullandand Deephouse () who demonstrate that brand equity contributes positively to firm value.

But, further research is needed to link investments in other types Cited by: This book is an invaluable resource for anyone committed to creating shareholder value or teaching about it. Creating Shareholder Value presents not just the basic principles and theoretical underpinnings of its subject matter but also their application through numerous well-chosen and Cited by: This dissertation examines the impact that market-based assets (e.g.

brands and channel relationships) and marketing activities that lead to the development of market-based assets (e.g., advertising) may have on enhanced financial performance, reducing risk and managing uncertainty and, ultimately, on enhancing shareholder value.

Examples of market-based assets include customer relationships, channel relationships, and partner relationships. These market-based assets, in turn, increase shareholder value by accelerating and enhancing cash flows, by lowering the volatility and vulnerability of cash flows, and by increasing the residual value of cash flows.

Book-to-Market Ratio: The book-to-market ratio is used to find the value of a company by comparing the book value of a firm to its market value. Book value is calculated by looking at the firm's Author: Will Kenton.

related business valuation methods) are as follows: 1. The income approach 2. The market approach 3. The asset-based approach Although less commonly applied than the income approach or the market approach, the asset-based approach is a generally accepted business valuation approach.

The asset-based approach is describedFile Size: KB. Book value is not a very useful number, since the balance sheet reflects historical costs and depreciation of assets rather than their current market value. However, if you adjust the book value in the process of recasting your financials, the current adjusted book value can be used as a "bare minimum" price for your business.

Liquidation value. which of the following statements is true for a corporation with $1 million market value of equity, $2 million market value of assets, and shares of outstanding stock? a. market value of liabilities exceeds book value of liabilities b.

market value of liabilities equals $1 million c. market value per share equals $Shareholders Value A firm’s market-based assets can enhance shareholder value by improving market performance through helping a product or service penetrate markets faster, getting price premiums, making brand extensions easier, lowering costs for sales and service, and/or obtaining higher customer satisfaction and retention [1].Chapter 1 SHAREHOLDER VALUE AND CORPORATE PURPOSE The idea that management's primary responsibility is to increase value has gained widespread acceptance in the United States since the publication of Creating Shareholder Value in With the globalization of competition and capital markets and a tidal wave of privatizations, shareholder value rapidly is capturing the attention of Released on: Decem